King's wanted to send a personalised thank you to each of it's donors to let them know how their contributions have changed people's lives, as well as entice them to continue supporting King's.
My solution was 5 Stories: How You've Made a Difference – a "scrapbook" featuring a collection of stories of real change that has been possible because of these donors. The booklet features the recipient's name on the cover as well as a personlised letter on the inside front cover. I designed the booklet, collected and arranged the items for each story and directed a photo shoot capturing them. I also worked with the printer to find the best personalisation options within the client's budget.