Just as Brixton Villages personality is not about the physical buildings, a visual identity for Brixton Village could never be about a logo, color, typeface, or any one graphic element. This identity is about letting the Village be itself, providing a system and structure that works for the existing network of people and ideas within the Village. Its goal is to encourage participation within Brixton Village, and also provide ways for the market to drive business and stay sustainable as a commercial space. The materials presented are reliant upon the community members participation and enthusiasm about Brixton Village, but with that enthusiasm can only come successful business growth.

This was a personal project, created for my father who has been home-brewing beer for over ten years. He was brewing a German lager and this packaging was created specifically for that beer.

Our family has long German heritage and I wanted to reflect that as well as my father’s sense of humor in the naming and visual identity. “Schnickelfritz” is an affectionate German name for a mischievous or overly talkative child, something my brothers and I were constantly called when we were small. It fits our family traditions and my father’s nature perfectly.

Entertainment Cruises is a portfolio of six unique dining cruise experiences located in eight cities across the United States. When the company realigned it’s products, I created this new visual identity for the parent company. The identity for Entertainment Cruises was created only for use when the audience is large, predominately corporate groups. This sector accounts for approximately 70% of the company’s business. The identity needed to be simple yet flexible and encourage portfolio selling of all of the individual brands.